With three generations in the store at any given time we have the experience and working knowledge of literally every facet of jewelry design, construction, and identification. Most people who come in are not jewelry experts, but they want to buy like an expert. We are the only jewelry store in our service area, including Winter Park, Orlando, Maitland, Casselberry, Winter Springs, Oviedo, Altamonte Springs, and more whose entire sales force holds the coveted Graduate Gemologist (G.G.) diploma from the industry’s most prestigious institution – the Gemological Institute of America.
