When it comes to the traditional brick-and-mortar, laminated-catalog, outdated-inventory, advertise-low-and-get-upsold-in-the-store tuxedo rental experience, we are seriously questioning the status quo. And you should too. At Generation Tux, we believe your entire black tie experience should be worthy of the special day you need us for. We’re the first company to dedicate itself to overhauling and improving every aspect of making sure you look amazing for your memorable event. Inspired by our visionary founder, George Zimmer, we are a collective of experienced, open-minded, and forward-thinking fashion lovers, engineering geeks,and digital junkies who understand that when you look great, you feel awesome—and then joy happens.